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Mobile Fusion Selects iLoop Mobile As Mobile Marketing Platform Provider

June 10, 2010

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iLoop Mobile

New York, NY (RPRN) 06/10/10 — Leading digital and mobile marketing agency breaks new ground for its clients using the iLoop Mobile Marketing Platform

At the Mobile Marketing Association's Mobile Marketing Forum, iLoop Mobile, a premier solutions and services provider for mobile marketing to the world’s most successful international brands, marketing agencies and media companies, today announced that Mobile Fusion has picked the iLoop Mobile Marketing Platform for its mobile practice. Headquartered in Denver, Colorado, Mobile Fusion helps its client's get smart about mobile and digital marketing. The agency fuses text message marketing and mobile marketing with traditional marketing tactics to align their customers’ disjointed brand strategies. Clients credit Mobile Fusion with increasing revenues, reducing costs and improving customer satisfaction.

"Our customers want to start mobile marketing programs, but they don’t have the resources or the experience to pick strategies with strong probabilities for success” said Joel Morrow, Managing Partner of Mobile Fusion. "Many customers are executing inefficiently with disjointed marketing campaigns where their website, Facebook page, mobile phone coupons and in-store point-of-sale materials are unaligned. The result is inconsistent and confusing messages to their customers. We work with them to align digital marketing strategies and use mobile marketing to fuse campaign elements together into a coherent and consistent program. The results for our customers are dramatic, with improvements in awareness, sales and customer satisfaction." Morrow continues, "Selecting the right platform provider to support our mobile campaigns was critical. After evaluating virtually the entire landscape of mobile marketing platform providers, iLoop Mobile stood out from the rest. The iLoop Mobile Marketing Platform gives us the intuitive tools we need to deliver mobile value to our customers." Morrow concludes that one criteria in addition to its technology set iLoop Mobile apart, noting that "the iLoop team understands mobile marketing as few others and are at the forefront of mobile marketing technology innovation. That helps us give our customers the edge."

"Working with Mobile Fusion is exciting for iLoop Mobile. We’re helping Mobile Fusion deliver engaging and effective marketing campaigns using the mobile channel and in doing so get a ringside seat to the innovating marketing programs that Mobile Fusion and its customers are bringing to consumers," said D’Arcy Salzmann, CMO of iLoop Mobile. "Mobile Fusion is bringing integrated digital marketing to customers large and small and delivering effective campaign design and consumer engagement that produce purchase results and add to the bottom line. We are pleased to have been selected as its solutions provider for mobile campaigns."

About Mobile Fusion

A leading mobile marketing agency, Mobile Fusion helps its clients become mobile smart.  It runs text message marketing campaigns and other mobile marketing programs to help clients acquire new customers and persuade existing ones to spend more.  Clients include leading retailers, brands and their ad agencies.For more information visit mobile-fusion.com or call 720.963.8000

About iLoop Mobile

iLoop Mobile’s mobile marketing platform, professional services and training enable the world’s most successful international brands, marketing agencies and media companies to create, manage and analyze mobile marketing campaigns worldwide. iLoop Mobile’s solutions include SMS/MMS marketing and messaging initiatives, smart mobile couponing, mobile Internet sites, mobile-enabled online Web sites, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with managed/professional services when requested. For more information visit http://www.iloopmobile.com.

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